THE VERYFYD STANDARD

Verification That Goes Beyond Validation.

Veryfyd combines technology, structured human verification and quality assurance to help transform B2B lead data into opportunities your sales team can act on with greater confidence.

HUMAN + TECHNOLOGY

Data can pass a system check and still fail a sales conversation.

Traditional validation can tell you whether an email is formatted correctly, a domain exists or a phone number appears valid. That is only part of the picture.

Veryfyd adds structured human review and campaign-specific quality assurance to evaluate the context behind the record — helping identify whether the person, company and qualification data align with the requirements of your program.

10–20 STEP VERIFICATION FRAMEWORK

Multiple checks. One quality standard.

Verification depth is adjusted according to campaign requirements, lead type and qualification criteria. A record may move through multiple automated, manual and quality-control checks before delivery.

01 CHECK ACTIVE

Record Integrity

Review required fields, formatting, completeness and obvious inconsistencies before deeper verification begins.

02 CHECK ACTIVE

Email Validation

Assess email structure, domain validity and deliverability signals to help identify unusable or higher-risk records.

03 CHECK ACTIVE

Phone Verification

Review telephone data and, where required by the campaign, incorporate structured tele-verification.

04 CHECK ACTIVE

Contact Identity

Cross-check available information to assess whether the contact details correspond to the intended business professional.

05 CHECK ACTIVE

Company Validation

Review company identity, business presence and available firmographic information against campaign requirements.

06 CHECK ACTIVE

Role & Seniority

Assess job title, function and seniority to determine alignment with the target persona or buying group.

07 CHECK ACTIVE

ICP Alignment

Compare the record against agreed targeting criteria such as geography, industry, employee size and account profile.

08 CHECK ACTIVE

Intent & Qualification

Review available qualification responses, engagement or intent indicators relevant to the campaign.

09 CHECK ACTIVE

Duplicate & Suppression Review

Identify duplicate records and apply agreed suppression criteria before approved leads enter delivery.

10 CHECK ACTIVE

Final QA Review

Apply a final quality-control layer against campaign specifications before the record is released for delivery.

THE VERYFYD DIFFERENCE

Technology for scale. Humans for context. QA for confidence.

Verification is not treated as a single database check. Veryfyd combines complementary layers designed to identify different types of data and qualification risk.

01

Technology

Automated checks help process records efficiently and surface inconsistencies, invalid data and other verification signals.

02

Structured Human Review

Human verification adds contextual judgment where automated validation alone cannot determine whether a lead fits the program.

03

Quality Assurance

Final QA checks records against the agreed campaign criteria before approved data is prepared for delivery.

BUILT AROUND YOUR CAMPAIGN

Verification criteria should match what your sales team actually needs.

Target Accounts Company, industry, size and market requirements.
Buyer Personas Role, function, seniority and decision-making relevance.
Qualification Campaign-specific questions, criteria and intent signals.
Delivery Standards Suppression, duplication and final QA requirements.

Want to see how Veryfyd can fit into your lead program?

Talk to Veryfyd ↗